Versace (Gianni Versace S.r.l.)

Introduction
Versace is an Italian luxury fashion company founded in 1978 by Gianni Versace. Known for its bold prints, glamorous designs, and sensual style, Versace quickly became one of the most iconic fashion houses in the world. After Gianni’s tragic death in 1997, his sister Donatella Versace took over as Creative Director, bringing the brand into the 21st century while keeping its distinctive DNA. Today, Versace is part of the Capri Holdings Limited (formerly Michael Kors Holdings).

Mission and Vision

Mission: To embody glamour, boldness, and Italian luxury through fashion, accessories, and lifestyle.
Vision: To be the ultimate symbol of contemporary luxury, blending heritage with modern innovation.

Products and Services

Haute Couture (Atelier Versace): Exclusive, hand-crafted luxury pieces.
Ready-to-Wear: Men’s and women’s clothing collections known for their striking prints and daring cuts.
Accessories: Handbags, shoes, belts, eyewear, and jewelry.
Fragrances: Popular lines such as Versace Eros, Bright Crystal, and Dylan Blue.
Home Collection: Luxury furniture, décor, and lifestyle products under Versace Home.

Growth and Innovation

Versace gained international fame in the 1980s and 1990s, becoming a favorite among celebrities and musicians. Known for creating the concept of the “supermodel era,” Versace has long collaborated with stars like Naomi Campbell and Jennifer Lopez. The brand continues to evolve with digital innovation, inclusive campaigns, and sustainable fashion practices, while maintaining its reputation for glamour and extravagance.

Global Impact

With flagship stores in fashion capitals worldwide, Versace is one of the most recognizable names in luxury fashion. Its influence extends beyond clothing to lifestyle, art, and pop culture, solidifying its status as a symbol of Italian opulence and bold design.