Description
Overview & Vision
L’Oréal Group is the world’s largest cosmetics and beauty company, renowned for its commitment to innovation, quality, and sustainability. Its vision is “to create the beauty that moves the world”, aiming to provide products that meet the diverse beauty needs of consumers across the globe.
History & Development
Founded in 1909 by French chemist Eugène Schueller, L’Oréal began with the creation of a hair dye formula that revolutionized the beauty industry. Over the decades, the company expanded into skincare, makeup, haircare, and fragrances, acquiring prestigious brands like Lancôme, Yves Saint Laurent Beauté, Maybelline, and Kiehl’s. Today, L’Oréal operates in over 150 countries.
Brands & Products
L’Oréal’s diverse portfolio is categorized into four main divisions:
-
Consumer Products: L’Oréal Paris, Garnier, Maybelline, Essie
-
L’Oréal Luxe: Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté
-
Professional Products: Kérastase, Redken, Matrix
-
Active Cosmetics: La Roche-Posay, Vichy, SkinCeuticals
Innovation & Research Leadership
L’Oréal invests heavily in research and development, with over 20 research centers worldwide. The company is a leader in beauty tech, leveraging AI and augmented reality for virtual try-ons, personalized skincare recommendations, and advanced product formulations. Sustainability-driven innovation is also central to its R&D.
Sustainability & Corporate Responsibility
Through its “L’Oréal for the Future” program, the company aims to achieve carbon neutrality in all sites by 2025 and significantly reduce water consumption and waste. L’Oréal also champions diversity and inclusion, promoting women’s empowerment and ethical business practices.
Global Reach & Competitive Position
L’Oréal products are sold in over 150 countries and regions, making it a true global beauty powerhouse. It competes with Estée Lauder, Procter & Gamble, Shiseido, and Unilever in various beauty segments, maintaining a strong edge through brand diversity and innovation.
-
Established year
1909 -
Number of Employees
50+ -
Type of Company
Corporation -
Location HQ
Paris, France -
Industry
Fashion & Apparel -
Website
Website