BMW Group (Bayerische Motoren Werke AG)

BMW Group is one of the world’s leading premium automobile and motorcycle manufacturers, renowned for engineering excellence, brand prestige, and cutting-edge design. Founded in 1916, the company initially produced aircraft engines before transitioning to motorcycles and automobiles. Today, BMW Group owns several iconic brands including BMW, MINI, Rolls-Royce, and BMW Motorrad.

With manufacturing and assembly facilities in over 15 countries and a sales network spanning more than 140 countries, BMW Group delivers over 2.5 million vehicles annually. The company focuses on the premium segment, combining luxury, performance, and sustainability. It has consistently been an innovation leader in powertrain technology, vehicle dynamics, and digital in-car systems.

In recent years, BMW has rapidly expanded its electric mobility offerings through the BMW i and BMW iPerformance lines. The company aims to deliver over half a million fully electric vehicles in 2025 and to reach climate-neutral operations by 2050. Flagship EV models such as the BMW iX, i4, and MINI Electric reflect its strategy to balance performance with environmental responsibility.

Beyond vehicles, BMW is investing heavily in battery technology, autonomous driving, and connected services. Its in-house software platform and partnerships (e.g., with Qualcomm and Mobileye) enhance its autonomous and digital capabilities.

BMW’s long-term strategy, “Power of Choice,” gives consumers flexible options including internal combustion, plug-in hybrid, and full-electric drivetrains—tailored to local infrastructure and market demand. Despite global supply chain disruptions, the Group reported solid profits in 2024, driven by strong demand in North America, Europe, and China.

BMW Group employs over 150,000 people worldwide and continues to rank highly in brand value and customer loyalty. It upholds a commitment to sustainability, ethical sourcing, and circular economy practices across the automotive value chain.