Prada

Introduction
Prada is an Italian luxury fashion house renowned for its sophisticated style, innovative designs, and premium craftsmanship. Specializing in leather handbags, footwear, ready-to-wear collections, and accessories, Prada has established itself as one of the world’s most influential luxury brands, blending tradition with avant-garde fashion.

Mission and Vision

Mission: To create luxury goods that combine creativity, innovation, and uncompromising quality.
Vision: To remain a global leader in the luxury industry, setting trends and redefining modern elegance.

Products and Services

Leather Goods: Luxury handbags, wallets, and small leather items.
Footwear: High-fashion sneakers, boots, and classic shoes.
Ready-to-Wear Fashion: Contemporary collections for men and women.
Eyewear: Sunglasses and optical frames under Prada and Miu Miu brands.
Fragrance: Exclusive perfumes and colognes.
Accessories: Belts, hats, gloves, and scarves.

Growth and Innovation

Founded in 1913 by Mario Prada as a leather goods shop in Milan, Prada gained global prestige when Miuccia Prada took over in 1978. Known for introducing nylon bags and accessories in the 1980s, Prada disrupted luxury fashion by redefining elegance with minimalist yet bold designs. Today, Prada owns multiple brands, including Miu Miu, Church’s, Car Shoe, and Luna Rossa.

Global Impact

Prada operates over 600 boutiques worldwide and has become a symbol of Italian luxury and innovation. Beyond fashion, Prada is committed to sustainability, pioneering eco-friendly materials and practices. It also invests in cultural projects through the Fondazione Prada, supporting contemporary art and intellectual discourse