Shein Closed Now

Shein is a digital-first, ultra-fast-fashion retailer that has rapidly become one of the most downloaded shopping apps globally. Founded in China, the company targets young consumers with trendy, low-cost apparel and accessories. Unlike traditional retailers, Shein operates entirely online and leverages a data-driven design and supply chain system that allows it to launch thousands of new products weekly. The company’s strategy relies on influencer marketing, social media virality, and aggressive pricing. Despite controversies around labor practices and sustainability, Shein continues to dominate the online fashion space, especially among Gen Z. Its popularity reflects a shift toward e-commerce-first fashion retailing