Netflix, Inc

Overview & Vision

Netflix, Inc. is the world’s leading streaming entertainment service, providing on-demand films, series, documentaries, and interactive content to hundreds of millions of subscribers globally. The company’s vision is “to entertain the world”, offering diverse, high-quality storytelling that resonates with audiences everywhere.

History & Development

Founded in 1997 by Reed Hastings and Marc Randolph, Netflix began as a DVD rental-by-mail service in the United States. In 2007, the company transitioned to streaming, revolutionizing how people consume entertainment. Over the years, Netflix expanded internationally and began producing original content, starting with House of Cards in 2013. Today, Netflix Originals include award-winning titles such as Stranger Things, The Crown, and Squid Game.

Services & Content Offerings

Netflix delivers a vast range of content through its subscription-based model:

Original Series & Films: Exclusive Netflix Originals across genres
Licensed Content: Partnerships with studios and networks
Interactive Content: Choose-your-own-adventure experiences like Black Mirror: Bandersnatch
Global Library: Content available in multiple languages and subtitles

Innovation & Technology

Netflix leverages advanced algorithms and AI-driven recommendations to personalize viewing experiences. It was among the first to adopt streaming in 4K Ultra HD, HDR, and spatial audio. The company also invests heavily in cloud infrastructure to ensure seamless streaming worldwide.

Sustainability & Corporate Responsibility

Netflix is working toward reducing its carbon footprint, aiming to achieve net-zero greenhouse gas emissions by 2022 for its direct emissions and by 2030 across its full value chain. It also promotes diverse storytelling and invests in local productions to support creators worldwide.

Global Reach & Competitive Position

Operating in over 190 countries, Netflix serves more than 260 million subscribers (as of early 2025). It competes with Disney+, Amazon Prime Video, HBO Max, and Apple TV+, maintaining a leadership position through exclusive content, global reach, and brand loyalty.