Description

Introduction

ASUS is a global leader in computer hardware, consumer electronics, and mobile technology, well-known for its high-performance laptops, desktops, motherboards, graphics cards, and smartphones. Founded in 1989, ASUS has built a strong reputation for innovation, reliability, and design excellence in the tech industry.

The brand name ASUS is derived from Pegasus, the winged horse from Greek mythology, symbolizing wisdom, strength, and creativity.


Mission and Vision

  • Mission: To deliver innovative, high-quality technology solutions that enhance the lives of people worldwide.

  • Vision: To be the world’s most admired innovative technology enterprise, delivering cutting-edge solutions across PCs, mobile devices, and gaming products.


Products and Services

  • Computers & Components

    • Laptops (ZenBook, VivoBook, ExpertBook)

    • Gaming laptops (ROG – Republic of Gamers, TUF Gaming)

    • Motherboards, graphics cards, and PC components

  • Smartphones & Mobile Devices

    • ASUS Zenfone series

    • ASUS ROG Phone (flagship gaming smartphone line)

  • Gaming & Lifestyle Products

    • Republic of Gamers (ROG) accessories

    • Monitors, routers, and peripherals

  • Enterprise & IoT Solutions

    • Cloud computing servers

    • Networking solutions

    • Smart healthcare and AI-powered technologies


Growth and Innovation

ASUS started as a small motherboard manufacturer in Taiwan but quickly became one of the largest PC vendors in the world. It is recognized as the world’s #1 motherboard and gaming laptop brand.

With its Republic of Gamers (ROG) brand, ASUS set a new standard in the global gaming industry, providing both hardware and lifestyle experiences for gamers.

The company continues to expand into AI, IoT, and cloud-based technologies, reinforcing its role as an innovator in multiple tech segments.


Global Impact

ASUS has established itself as a leading global technology company, with operations in more than 50 countries and products sold worldwide. Its innovations have not only shaped the PC and gaming industries but also driven progress in smartphones, IoT, and enterprise solutions.

  • Established year
    1989
  • Number of Employees
    50+
  • Type of Company
    Corporation
  • Location HQ
    Taipei, Taiwan
  • Industry
    Electronics
  • Website
    Website

Map View

Location

Taipei, Taiwan,USA